E-commerce Design That Should Not Be Ignored

Proper and suitable design for E-commerce will lead to a high number of sales. Here are the ecommerce web design that should not be ignored by the business owner or marketers.

  1. High amount of creativity

Creativity in e-commerce is a good thing, but too much of creativity could backfire and lead the visitors to feel reluctant to finalize in purchasing the product. As e-commerce is a business website, achieving buyers trust is crucial as they are require to hand over their credit card and personal information. For example, a formal colour of background such as white, black or blue is enough. Too much creativity will reduce the buyer’s trust and vague the familiarity in security to the buyers.

 

  1. Simple checkout step

Simple check out step it what buyer wants after purchasing their product and click the “checkout” button. Why adding more page after the customers had decided to finalize their purchase. There are possibilities that by adding multiple page and step to the customer, will give them more time to change their mind and not purchasing the product. One page for a customers’ checkout is enough. Besides, it can reduce the customers’ frustration as having too much steps on one single checkout.

 

  1. Proper pop-ups

Pop-ups can be both good and bad. Good pop-ups such as ‘promotion’ or even ‘coupon for discount’ is good in encouraging the customers to stay on the website longer and purchase more product. However, advertisement or non-valuable pop-ups is a bad pop-ups and it can irritate the customers to stay on the website longer or it might redirect their intention on purchasing the products on the first place. By eliminating and adding some pop-ups it can act as the element of attraction or repulsion to the customer.

 

  1. Additional of trust symbol

Even trust symbols like symbols of locks, an encryption message or even any security types of symbol can increase the buyers’ trust to the website. Even the purpose of the symbols is not obvious, yet it gives the meaning of secure and trust to the website. By that, it can encourage the buyers to purchase the product and keep scrolling through the website.

 

  1. Short and simple description

Do you really need to add to much information on the product’s description? Having a suitable length of description with pack of information is good enough in making the customer understand the whole concept of product. Simple yet understandable information is what customers looking for on the product’s description.

 

  1. Detail on the checkout total

By having a proper details on the checkout page by having the customers’ amount of purchase, the usage of current can ease the purchasing and checkout process. Without proper details, it can burden the customer to press the ‘back’ button and feeling unconfident in purchasing the product from the website in knowing the total amount they are being charged. Having proper details on the checkout total can ease the purchasing process and have the possibilities of high number of buyers to visit the website.

 

  1. Highlight On the Footer.

Every website has its own footer such as privacy policy, terms and conditions, company’s name together with hyperlink to relevant pages that can act as the security indicator to the customers. Even as the matter of fact, no one read them, but having them in your website can make your website look secure and trustworthy to the customer.

By following such design specifically for e-commerce it can lead to a higher number of purchases from the customers and at the same time gaining more trust and attention from the viewers.

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Common Mistakes on E-Commerce Website Design

In dominating the world of e-commerce website, you should compete from the aspect of the website design.  However, there are many common mistakes that were made by the web marketer and it could reduce the possibilities to increase the number of visitor and increase the market sales of your digital business.

Here are the common mistake on e-commerce website:

  1. Doubtful design

There is a study that been conducted whereby the researchers discovered that the design on e-commerce website plays a huge role compared to the content on the website for the users to decide on the trustfulness of the website. In other words, if the design on the website seems to be vague and unclear, the user will feel hesitate to open the website as they have their personal trust issue with the website.

By that, as the web developer, you should not simply being in charge with the web design unless you have proper ability and credibility in designing a proper e-commerce website.

How to do that?

  • By using reliable and tested e-commerce platform.
  • Up-to-date e-commerce design.
  • Proper theme that portray the product and service offered.
  • Invest more on the design of the e-commerce website.
  1. Low responsiveness

It is compulsory for the e-commerce websites to have high responsiveness on any devices the website are being view in.

Among the problems that related to e-commerce website that usually related to the mobile responsiveness:

  • The layout of the website seems to be not fitted in.
  • Low website performance.
  • Difficulties in managing the online transaction.

It is a fact whereby at least 51% of adult are making their online purchase on their smartphone and that number keep increasing. On the online spending perspective, more than 21% are being done on mobile devices. Hence, it is really important in highlighting the design on e-commerce website from the aspect of mobile-responsiveness.

  1. No specific targeted audience for your e-commerce website

Every customers who visit your e-commerce website need a firm reason on why they should choose your website compared to other e-commerce website. By that, your website should have personal point of attraction in competing with other well-established e-commerce website especially on the targeted audience and in gaining the audience’s trust.

In having the specific targeted audience on your website, what need to be considered are:

  • Understanding on their personal interest.
  • Any possible subcultures that may related with them.
  • Their important values.
  • Their needs towards your product as a solution.

The more focused and more detail your analysis are, the better your product related to them.

  1. Unclear on ‘About’ section

Many e-commerce website have a really high tendency in ignoring on the ‘About’ section, as they believed it does not affect too much on the website requirements and the search engine.

That’s the part where they misunderstand on the purpose of the ‘About’ section. Basically, high number of viewers usually stop by on that particular section before they leave the website as most of the viewers believed that the ‘About’ section, is the most crucial section in looking up for the company’s unique selling proposition (USP) and contain details about the website.

Bear in mind that the ‘About’ section is not for you, but for the customers’ acknowledgement towards your e-commerce website. Specifically, the section should contain on the details of your brands towards customers’ better understanding.

  1. Lacking of details on the product image

It is common for every e-commerce website to include attractive visual in attracting the customer’s attention. However, there are some details that need to be considered regarding the product image on the website.

Among the problems that could occur related to the product image is undetailed description on the product specifically on the almost similar product such as laptop. For example, if solely depends on the visual, the detail differences on both of the laptop could be left out such as the size, the RAM and the specification on the processors.

In other words, the customers could not make any definite decision due to lacking of details on the product offered.

By avoiding such common mistake, you e-commerce website will have the ability in competing with other e-commerce website to your increase the market sale in number of customers.

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