E-commerce Design That Should Not Be Ignored
Proper and suitable design for E-commerce will lead to a high number of sales. Here are the ecommerce web design that should not be ignored by the business owner or marketers.
- High amount of creativity
Creativity in e-commerce is a good thing, but too much of creativity could backfire and lead the visitors to feel reluctant to finalize in purchasing the product. As e-commerce is a business website, achieving buyers trust is crucial as they are require to hand over their credit card and personal information. For example, a formal colour of background such as white, black or blue is enough. Too much creativity will reduce the buyer’s trust and vague the familiarity in security to the buyers.
- Simple checkout step
Simple check out step it what buyer wants after purchasing their product and click the “checkout” button. Why adding more page after the customers had decided to finalize their purchase. There are possibilities that by adding multiple page and step to the customer, will give them more time to change their mind and not purchasing the product. One page for a customers’ checkout is enough. Besides, it can reduce the customers’ frustration as having too much steps on one single checkout.
- Proper pop-ups
Pop-ups can be both good and bad. Good pop-ups such as ‘promotion’ or even ‘coupon for discount’ is good in encouraging the customers to stay on the website longer and purchase more product. However, advertisement or non-valuable pop-ups is a bad pop-ups and it can irritate the customers to stay on the website longer or it might redirect their intention on purchasing the products on the first place. By eliminating and adding some pop-ups it can act as the element of attraction or repulsion to the customer.
- Additional of trust symbol
Even trust symbols like symbols of locks, an encryption message or even any security types of symbol can increase the buyers’ trust to the website. Even the purpose of the symbols is not obvious, yet it gives the meaning of secure and trust to the website. By that, it can encourage the buyers to purchase the product and keep scrolling through the website.
- Short and simple description
Do you really need to add to much information on the product’s description? Having a suitable length of description with pack of information is good enough in making the customer understand the whole concept of product. Simple yet understandable information is what customers looking for on the product’s description.
- Detail on the checkout total
By having a proper details on the checkout page by having the customers’ amount of purchase, the usage of current can ease the purchasing and checkout process. Without proper details, it can burden the customer to press the ‘back’ button and feeling unconfident in purchasing the product from the website in knowing the total amount they are being charged. Having proper details on the checkout total can ease the purchasing process and have the possibilities of high number of buyers to visit the website.
- Highlight On the Footer.
By following such design specifically for e-commerce it can lead to a higher number of purchases from the customers and at the same time gaining more trust and attention from the viewers.