Is it True That SEO is Always Changing?

Is it True That SEO is Always Changing?

Constant Changing of SEO

The digital landscape is a fast-changing environment especially for the online marketing company. Several aspects of it, including SEO, are always changing. If you don’t update yourself with the latest trends, you will get left behind.

Three core aspects of SEO have changed since 2011.

1. Content Quality Standards

Is it True That SEO is Always Changing?The very first one is content quality standards. Back in the day, quality didn’t really matter much. Now, this has changed dramatically.

The other huge update that killed low-quality content creation was the update on EMD. It targeted thin content, and low-quality match domains. This devastated several niche website builders who refused to take quality standards seriously. The only solution for this is to create quality, compelling content.

2. Quality Standards on User Experience

The next big change relate on user experience quality standards. It’s a fact that website owners don’t take user experience seriously. However, this is an important aspect of online growth. It is user experience that will determine whether your readers and customers would go or stay.

User experience is crucial because it can help your search engine optimization performance, and increase your lead sales and volume.

3. Quality Standards on Backlinks

People always forget about quality backlink standards. Before, you can create any kind of backlink, and utilize keyword-rich text to rank fast. Now, you need to get backlinks from relevant websites, and use anchor text. Take note that not all backlinks need a 100 percent relevancy match.

So, these are 3 huge factors that changed the SEO landscape for the better. But, what about the future SEO changes? Surely, no one can predict the what the future of technology holds. Though, below are some educated guesses!

Study Voice Search and Artificial Intelligence (AI)

Is it True That SEO is Always Changing?Voice search is on its way to becoming a major change in the SEO world. If you want to learn more about a more potent technology pair, then partner this concept up with artificial intelligence.

At this day and age, people don’t even need to type on their mobile phones, or open their computers to do something productive. This is advancement, but can kill organic web search traffic.

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6 Important Features SEO

To serve its purpose, all SEO content should be able to stand out. If you can’t manage your website content strategically for seo search engine to find, you might as well stop your content marketing implementation and throw everything out the window.

SEO writing is a big deal, and we all want to know how it’s done. There are a lot of SEO online guides that can help you, it’s just that sometimes, they tend to contradict each other.

First, there is no perfect, definitive SEO strategy.

 

It is wrong to assume that there is only one way of implementing a good SEO strategy. There is no secret formula. A highly-ranked and high-traffic SEO content is always layered and complex.

There is no perfect way to do SEO because it always depends on the specific audience you are targeting and serving. Your readers and customers determine the main keywords that will work for your website content, and the ideal length for your blog posts. SEO is definitely audience-specific!

 

 

Second, quality SEO writing is written for human beings.

SEO has no formula. It is different for every website, audience and purpose. The second thing you should remember is that SEO algorithms are created to think, work and rank the way human beings would.

At the end of the day, Google’s purpose is to give the people the content that they want. Search engines would give them the pages would love to click. Align yourself with this thinking to be able to perform better.

Google’s algorithm is a robot, but you should not write for robots. We need to produce content for the humans that particular robot is trying to serve. You need to create “human-centric” website content.

4 More Genius SEO Writing Tactics That Can Help Your Website Content Rank Higher

At this point, you already know that the perfect SEO practice for you is the one that is tailored to your audience’s specific search needs. Produce content for humans, not machines.

You must do the following:

 1.Choose and Utilize your keywords carefully.

So, you’ve found the right keywords to use? Evaluate each keyword and understand how it could work for your website content.

 2.Produce Thorough Long-Form Content.
According to Neil Patel, 2,000 words is usually the minimum length for thorough, long-form content. However, this can change a bit, depending on the topic you are dealing with and the audience you’re are serving.

 3.Use those keywords with big potentials.

Don’t try to rank higher for a keyword that is already tapped out. You wouldn’t want your SEO writing efforts to go to waste, right?

You need to browse through the search engine results, and then, analyze all the high-ranking content to know what made their posts work.

 4.Make sure to add quantifiable value to your content.

You need to add value to your content marketing copy. This is a must for SEO and content marketing professionals. Thousands of words will be useful if you add teachable, valuable, good insights to them.

What is “value”? Well, it can be thoughts and opinions. It can also be data such as facts, statistics, experts’ point of view and more.

How to give your SEO post its best shot?

Since you’re still at the most basic level of efficient content marketing, your blog post and website content need the help of search engines to pick them up.

For Google and other search engines to pick up your content, you need to do effective SEO writing. Once you get to do that, you can give your content its much-needed chance to get read and rank well.

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6 Uncomplicated Social SEO Tips for Small Businesses

The Definition of SEO

Search engine optimization, or SEO, involves the process that is taken to make sure that your website can be discovered in Google, or any other search engine results page. Engaging aseo services firm will help but the most important thing is to know it yourself first.

What is Social SEO?

Social SEO is the idea that the interaction and the social media links act as a huge role in search rankings of the website. It may sounds complex and complicated (even in the reality, it is) but SEO is mainly about the content optimization either on the platform of social media or in the website – to allow it to be appear higher in the search rankings.

Here are the list on the easiest tips of Social SEO that you can simply practice right now:

Explore and sign up at Google+.

Sign up for a Google+ Business Page and then spend at least 10-minutes a day exploring it.  Fill out the “About” part using keywords that exactly describe your business. You can also add a lot of customized links in your profile. This is a great opportunity to link back to your blog and other social channels. Are you willing to spend 10 minutes a day sharing posts on Google+? Do it, then you’re more likely to appear in Google’s SERP.

Fully optimize your social media profiles.

Just be descriptive as much as possible in having the SEO friendly profile on social media. It is important to fill in the “Information” and “About” sections of your social accounts. Utilize any suitable phrase or words that exactly describe your company. Also, you would want to use terms that people would type in tas for looking for businesses.

Fully optimize your social media posts.

To fully optimize your social posts, always include the most relevant search keywords in your content. Captions are serious in seo business. If you can, draft your tweets, Facebook updates and pin descriptions in advance.

Another important technique? Use your business name in these social media posts. This can help Google and other search engines associate with those keywords to describe your company.

Explore and use Pinterest.

Using Pinterest is one of the easiest ways to share content. This platform is the best way to enhance your keyword and link building strategy. Google would index those website pages with packed in traffic, and higher and faster in a SERP.

How can you increase your content’s visibility in search engine page results? Add keywords in your Pinterest board titles and descriptions, and use images that are high-reslolution.

Build a Google+ Local listing.

As per Google’s research, 97% of customers look for the online business community .

For you to accomplish better in the search of local result,  you should optimize your Google+ Local listing (this previously known as Google Places). It allows people to link with the company better in terms of company’s physical location. Make sure to update the most crucial details that are mainly related to your business, such as your address, hours of operation and phone number

Create links by making your content shareable.

SEO is a key factor in link building. This basically means that having good website to website relationships is good. This helps you to build more credibility. More credibility and authority equate to a higher SERP rank. High-quality website content, plus more links, plus more shares, equals to improve the SEO value.

 

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